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What is the Significance of a Squeeze Page For List Building?
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What will you do to build a massive list? Personally, one of the key factors with my success in list building is that I use a squeeze page. For me, a squeeze page has only one option, and that is subscribing to my newsletter. That, of course, and leaving the page. Such a page works very well because signing up for something is much easier than buying something. With a typical sales page, it’s normal to get only 1% or 2% of your visitors to buy from you.
But if you use a squeeze page and send your visitors there, you will receive a much higher conversion rate. My current conversion rate is 40% (40 people out of 100 who see my page sign up for my list), but people have reported even higher numbers. I typically get 6-10% of these people to be my customers sometime in the future. As you can see, this is infinitely better than sending visitors to a sales page and getting a 1% buy rate.
So what happens if you get a 40% conversion rate on your page? You can start running by some ballpark numbers to see how many subscribers you can generate per month. If you want 400 subscribers, you will need 1000 visitors per month, which is about 33 visitors per day, which is very very doable! Once you have created your list of numbers to aim for, list building becomes simple because you have a definable and very achievable goal to reach for. I hope this article inspires you to build your own list!
Author Fabian Tan runs MurderYourJob.com.
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May 1, 2008 -
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